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SWISS A340 model at auction

Social Media Marketing

We are auctioning off 9 of the sold-out Airbus A340 model aircraft bearing the distinctive San Francisco livery. These models will be signed by our CEO Harry Hohmeister, with all proceeds going to SOS Children’s Villages.

The auction has been finished. Thanks a lot to all bidders!
The final lowest bid was 250 CHF.

Dear passengers, fans and readers

To celebrate the launch of our Zurich-San Francisco route in 2010 we had one of our Airbus A340 aircraft painted with a special livery. A model version (scale 1:200) of the same aircraft was also created. In recent months we have repeatedly been asked where this model aircraft can be ordered. Unfortunately, it has been sold out for quite some time. We have now asked our employees if they would be willing to donate their models for a good cause. Thanks to their goodwill we now have nine such models to offer for purchase at auction. All proceeds generated by the sale of these aircraft will go to our partner SOS Children’s Villages. In all likelihood, this will be the last opportunity to obtain one of these special model airplanes. Don’t miss this opportunity to acquire something special for yourself and benefit a worthy charity at the same time.

How does the auction work?
Send us your bid with reference “A340 Auction” to socialmedia@swiss.com. Be sure to include your postal address. Each morning we will post the current minimum bid on our blog, Facebook and Twitter so that you know what your chance of obtaining one of the model aircraft is. You may increase your bid at any time by sending us a new e-mail (please note that your bid is binding and cannot be lowered). The conditions of participation are described in full below. The auction closes at 12 noon Central European Summer Time on 19 October 2011.

SOS Children’s Village
All the SOS Children’s Villages associations are members of the umbrella organisation SOS Kinderdorf International, which is based in Innsbruck. SOS Children’s Villages can now be found in 131 countries across five continents. About 50,000 children and young people live in 508 SOS Children’s Villages around the world.
The children of today will shape the world of tomorrow. This was the principle on which the founder of SOS Kinderdorf, Hermann Gmeiner, based his life’s work – and which we have adopted as our vision.
SWISS gives passengers on its flights donation envelopes in which they can deposit small change in any currency. The proceeds go to the international aid organisation SOS Children’s Villages. In 2010 SWISS passengers gave more than CHF 130,872 on board our airlines and at our airports. We donated this to finance a family house in the new SOS Children’s Village in Cartagena, Colombia. SOS Kinderdorf and SWISS would like to thank all passengers for their generous donations.

The auction will be conducted by Swiss International Air Lines Ltd. (SWISS) and begins on Wednesday, 12.10.2011, at 01:00 (CEST) and ends on 19.10.2011 at 12:00 (CEST) (“Duration of auction”).
Bidders are required to submit their bids via e-mail to socialmedia@swiss.com. The amount of the bid must always be expressed in Swiss francs. Bids received without a specific currency indicated will be understood to be in Swiss francs. Bids received without a specific amount indicated or in a currency other than Swiss francs will be deemed invalid and will be ignored. Bids received outside the specified auction period will be deemed invalid and will be ignored.
On 19.10.2011 at12:00 (CET) the highest offers will be determined. Beginning with the highest bid, the items on auction will be auctioned off until there are no more remaining.
SWISS may provide interim information during the specified auction period.
The bid submitted is binding and, if the successful, the full amount is to be paid to SOS Children’s Villages. The amount must be paid within 30 days of the close of the auction; otherwise SWISS retains the right to sell the item to the next highest bidder.
All proceeds from the auction go to SOS Children’s Villages. SWISS will bear the costs of packaging and shipping the auctioned items.
The auction is subject to Swiss law. The sole court of jurisdiction is located in Bülach, Canton Zurich, Switzerland.

Exemption from liability
All claims of liability filed against SWISS on the part of auction participants or third parties are explicitly excluded. In particular, SWISS shall not be held liable for indirect damage or secondary damage. Further, SWISS shall not be liable for any technical defects or non-availability (or temporary non-availability) of websites or for errors in the transmission of data (e.g. submission of auction bid by e-mail).


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