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Inside SWISS, Outside Switzerland – Spain

Sales Spain

“Spain is different” – according to a German colleague who fell in love with Madrid

Hello there,

My name is Martin and I am responsible for SWISS Sales and Servicing for Spain and Portugal. Four years ago I came to Madrid to spend a semester improving my Spanish skills. During this time I fell in love with Spain and ended up staying here. A year ago I joined the SWISS team in Madrid.

I feel very proud to be part of this quality airline, especially since I am an absolute aviation enthusiast. The airline industry is very dynamic and fast moving, which means that people have to be very flexible and have to constantly adapt to new circumstances. Looking back at the last year, SWISS in Spain increased its flights between Switzerland and Spain and our team has worked hard to publicize all this fantastic news. On 17 December we introduced two daily flights between Madrid and Geneva and our existing double-daily flights from Barcelona to Geneva were increased by a third frequency. This was fantastic news for all ski and snowboard fans as it means we bring Switzerland even closer to Spain. At the same time, implementing the new flights meant a lot of work for me and my colleagues. In addition, strong demand on the new Valencia-Zurich route led to a second daily flight between Zurich and Valencia. From Valencia, travellers can connect to the world via Zurich, which is a very convenient airport for shopping and one where you can actually enjoy transferring ;-). By the way, during this summer we will add a third flight.

Valencia is definitely worth a visit. Having a nice meal of paella and sangria on the sunny beach (playa) is a perfect highlight for a relaxing weekend. When I visited Valencia for the first time I was impressed by the harmony of modern architecture that gives the city a cosmopolitan touch. And for everyone who loves good parties, don’t miss the good nightlife of this city. Of course, I do love Madrid, my home away from home. It’s the fashion capital and full of interesting museums, plazas (small squares) and buildings where you can switch between centuries just by walking around. Spanish people have a good sense of humor and are open-minded. So discover Spain with SWISS: we connect you to the most beautiful places!

Working for SWISS abroad is probably quite different to working at head office. We work in a small team that handles a range of different projects. I really love this experience as it allows me to get a deeper understanding of different topics and fields such as pricing, online marketing and so on. Those of my colleagues who are long-term professionals in the Swiss air transport industry like to share their experience, tricks and tips with me! We are used to multitasking, and I can assure you that it is never boring!

During my day to day working life in Spain I am nearly constantly in contact with our head office in Switzerland. I am a German working with Swiss and Spanish people and based in an office in Madrid. What a great combination!

My work becomes even more international whenever I attend a meeting at our head office in Zurich, when I gladly take the opportunity to share my knowledge with colleagues from other markets and exchange feedback on doubts which might come up. This meetings give me the chance to put a face to people you normally only deal with by phone. Working for SWISS is like working within a big family spread all over the world!

It doesn´t matter where you are in the world – you are always part of the “SWISS family”.

Saludos desde Madrid!


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  • September last trip to Miami. Barcelona-Zurich-Miami. I congratulate you for all the attention received and the flight we had. I’d also like to congratulate the Call Centre of Spain who helped me in Catalan. It was really nice, and I fix all my efforts as changing seats on my flights. I hope we can return to flight with Swiss, and tell you that many Spanish companies should learn from you. thank you very much.
    Ferran “Barcelona”