Friday, February 28, 2014

SWISS on Instagram (FlySWISS)

Nadja Waldraff, our new social media expert for Global Marketing, has successfully completed her probationary period and in March will offer you insights into her exciting and multifaceted daily work via our Instagram channel. 

Hello everybody!

My name is Nadja and during March I will be your SWISS Instagramer of the month. I am relatively new at SWISS, having joined the company only three months ago. So I am naturally excited about this month because it gives me the opportunity to discover SWISS with my Instagram photos, together with you. Instagram and all the other social media networks have a special status in my daily work as I am responsible for our social media strategy and activities. Every day I am in contact with you, our SWISS fans, through various channels, which enables me to exchange thoughts with you about our exciting world of air transport.

Wednesday, February 19, 2014

Pristina? (My ski-high life)

Wearing a uniform on the way to or from work sometimes generates memorable encounters. And Pristina is an ideal destination for the same. 

By Kristina Roder, Cabin Crew Member
Photograph by: Janina Bleicken, Digital Communications

Sometimes I am in uniform when I travel to and from the airport. For example, when having the extra time at home is more important than the anonymity of travelling in civilian clothes, or when I am travelling from Bern rather than from my parents’ place, or have to get home as fast as possible in order to keep an appointment. But travelling in uniform is a lot less relaxing than doing so in civilian clothes. Other rail passengers often seem to feel that I should know everything and be ready to help everyone. That after a 12-hour flight I might not be in the mood for small talk is not always met with understanding.

But wearing my uniform also generates some memorable encounters. Such as on the morning of Christmas Day.

Monday, February 17, 2014

Red-and-white ties and open skies

This year sees the 150th anniversary of the first-ever diplomatic relations between Switzerland and Japan. To mark the occasion, some modest celebrations were held at the departure gates of SWISS’s Zurich-Tokyo and Tokyo-Zurich services on Friday 7 February. Along with the travellers on the flights concerned, the events were attended by a number of SWISS representatives and official invitees.

by Myriam Ziesack, Media Relations

Photos: Rumi Sakunaga, Online Marketing Japan

Switzerland’s relationship with Japan in aviation terms dates back to May 1956, when the initial bilateral air services agreement was signed between the two countries. The first official flight on (what was then) Swissair’s new Far East route to Tokyo took off from Zurich in April the following year, and reached Japan’s capital via intermediate stops in Geneva, Beirut, Karachi, Bombay, Bangkok and Manila.

Saturday, February 1, 2014

SWISS on Instagram (FlySWISS)

Instagramer of the Month in February: Florian Trojer, First Officer BAe Avro RJ100

Dear followers and fans of SWISS. My name is Florian and I will be your Instagramer of the month in February, giving you insights into my work as a First Officer on the BAe Avro RJ100.  I have been flying on our short-haul network for about one-and-a-half years now and will regularly share photographs taken while en route to various European destinations from my home base of Zurich. 

We operate to most of the European destinations in our SWISS route network and also handle all scheduled SWISS flights to various destinations from Basel.

Two special airports in our network are City Airport, located not far from the financial center of London in the United Kingdom, and Florence Airport in Tuscany, Italy. Both places have a rather short runway and require extra training in order for us pilots to fly there. The Avro exclusively serves these airports as the Airbus family of aircraft in our fleet are not certified for that. I look forward to taking you along virtually!
I myself wanted to fly for a living all my life. I started flying gliders at the age of 17, single-engine and multi-engine propeller aircraft at the age of 20 and flew on a jet aircraft for the first time at SWISS at the age of 24.

I fondly remember my training in the United States, where general aviation is a lot more integrated into people’s lives and indeed a tool to experiencing freedom. There you are able to fly almost everywhere without much hassle. My most adventurous flight so far was on a multi-engine Cessna 340 from the State of New York all the way to Iceland via Canada and Greenland, together with two more experienced pilots.

Anyway – that’s all about me for now – I hope you enjoy the photographs I get to share with you, follow us @FlySWISS.