Wednesday, July 31, 2013

SWISS on Instagram (@FlySWISS)

Janina Bleicken, Digital Communications

Hi everyone, this is Janina from Zurich.

This month you will gain insight into our Global Marketing department and SWISS's home base, Zurich. I previously worked in IT, banking and the music industry.

I joined SWISS in June to enhance the team in the field of communication projects, social media and mobile marketing. Right from the first week I got a feeling for the exciting and complex world of the airline industry. After a few tasks and introductions to Brand Development, Marketing Communication Projects, Market Research, Partnership Marketing, Ground Product Development and Cabin Interior, I’ve started to work on marketing communication campaigns, social media concepts for campaigns and taken over a few duties from Christian Lüdi to support the various departments and the markets in their digital communication.

Wednesday, July 17, 2013

Flying over Europe: What do pilots do during a flight? (My sky-high life)

Flying to Moscow: This blog report is about a three-hour flight. I will give you an insight into how pilots spend their time in the cockpit of an A321 during one specific flight. Welcome to the flight deck!

First Officer Thierry Beyeler

Three hours to go:
Moscow is quite a long flight for a short-haul pilot. On the ground we conduct the flight preparation. Weather consultation, fuel planning, take-off speed calculations, outside aircraft check, cockpit preparation and emergency briefings are just a few aspects of our ground duties.
It’s true that a few minutes after take-off, we engage the autopilot. This, however, is not the end of our work! Our autopilot is unable to think, to see, to be creative, to react promptly or to talk to the air traffic controllers. That is our work. And the autopilot must be managed. It might be like handling twenty different cruise controls in a car. For instance, we talk to the controllers and are instructed to climb to 20,000 feet. At the same time we have to avoid a thundercloud and decrease speed due to traffic. We then turn different knobs that command the autopilot that steers the aircraft. The autopilot would not be able to react to these challenges independently. Those knobs tell the autopilot how high we want to fly, how fast we want to climb, which direction we want to go and at what speed we want to fly. So, we tell it during the whole flight what we want to do.

Monday, July 1, 2013

SWISS on Instagram (@FlySWISS)

Stephanie Bosshart, Trainee Event and Brand Management

Buenos dias!

My name is Stephanie. This month I will be sharing with you aspects of my life as a SWISS employee. I recently became a trainee in the Event and Brand Management team, which I really enjoy. I am learning a great deal and the work is interesting and varied. I feel at home at SWISS, having been a flight attendant on board our aircraft since 2007.

I recently returned to Zurich, the world’s most beautiful city. :-) Its wide range of cultural activities along with its countless bars and restaurants make it a great place to be. And when summer finally arrives, there is probably nothing better than a refreshing dip in the crystal clear water of Lake Zurich or the River Limmat. Zurich has many public bathing locations, which you simply must visit. This month I’ll show you a few of my favourite spots. I urge connecting passengers who have a few hours between flights to make a quick visit downtown. It takes only 10 minutes by train to reach the city centre, and from there everything is accessible on foot or by tram.

If you are ever gripped by wanderlust, I recommend a visit to Buenos Aires, where I spent the past year. The city has a great deal to offer and nowhere else will you drink a better “Malbec”. The best way to get there is with SWISS via Sao Paulo, from where you have the best connections to the Paris of Latin America.

Bueno gente, I look forward to offering you a peek behind the scenes with a few photographs in the month ahead.

Thank you for following @FlySWISS,