Friday, August 31, 2012

It’s a people business (My sky-high life)

Kristina Roder, Cabin Crew Member in Training

One of the reasons I chose to become a flight attendant was to satisfy my urge to discover new things: I want to get to know unfamiliar cities, foreign cuisine and different cultures. In short, I want to discover the world. Although I have been with the airline for just a short time I have already had the opportunity to experience night-stops at cities new to me, such as Valencia, Moscow and Athens, and revisit other cities such as London and Geneva. But in my day-to-day life there is something even more interesting to discover than cities, food and scenery. Namely people. On one hand, there are our customers; on the other are my crew colleagues who form a team. In both cases, the expectations they have are clear. Passengers desire a smooth service and competent answers to any questions they may have. My crew mates expect team-oriented conduct and confident performance of all tasks. While that may sound rather dry in print, the reality is anything but. By granting a young passenger a glimpse inside the cockpit after the flight has landed, it’s possible to make their flight an unforgettable experience. Adults, by contrast, tend to appreciate a few personal words with the crew. Work is most fun when the crew functions smoothly as a team and it’s possible to talk about more than just the inflight service. It may be possible to explore the night-stop city together or go out for a delicious meal…

Wednesday, August 29, 2012

Canine capers on Los Angeles beach (My sky-high life)

Lilia Mironov, Cabin Crew Member

It has been a couple of exceptionally hot weeks in Los Angeles, one of my favourite destinations. Usually there would be a cool breeze by the ocean in Long Beach, where we are spending our layover, but this time it was just hot from morning till night. I had wished for this flight for a reason: I love the sea, the beach and dogs! I particularly love dogs on the beach. It’s so much fun and so uplifting to see them frolicking around and playing in the water. I could watch dogs all day. This doggie beach is roughly a 100 meter stretch right behind the pier of Belmont Shore, a local resort south of Long Beach. I go there from our hotel on my rollerblades, take them off and wade into the water to where the doggies play. I like to spend my free days in LA like that.

Tuesday, August 14, 2012

First Stop: Moscow (My sky-high life)

Kristina Roder, Cabin Crew Member in Training

My first introductory flights are history: I have experienced a great deal and learned a lot. My first night-stop in Moscow was a wonderful experience. The crew was super, and the city offers picturesque "onion" domes, excessively priced coffee and amusing guesswork when it comes to orientation because all signs are written in the Cyrillic alphabet only. Russians have their own mentality in other ways, too. During the flight they often have the need to stand up and walk around the cabin. The queue in front of the lavatories is not really a serious problem, but it does impede the inflight service, which generally takes longer on flights to Moscow than for other flights within Europe anyway because a hot meal is served and a wider selection of beverages is offered. Another surprise is the gratitude passengers express at the end of a flight. During the meal service they remain comparatively passive but on landing they applaud enthusiastically and express their thanks warmly as they leave the aircraft.

Wednesday, August 8, 2012

What does the Summer Olympics have to do with an airline?

Jacqueline Pash, Corporate Communications & PR USA

So the Summer Olympic games have begun. Excitement in the air here at SWISS USA. As for me, American by birth, German by heritage and Swiss by company. Thinking I will have quite a collection of medals to celebrate in such a melting pot DNA.

Experts say competition is healthy. There are victories and there are agonies of defeats. Yet, the incredible drive, the devout passion, and 110 percent dedication are admirable. Watched a neighbor’s daughter train for years to recently earn a place on the US Olympic Ski team, an amazing feat especially having grown up in our mountain-less seaside town.

So what does the Summer Olympics have to do with an airline? It proves to us all that strong team values matter. At SWISS, same principles apply. One flight takes an amazing cooperative effort from booking to ground services to onboard catering and more. Our finish line depends on whether we delivered, exceeded customer expectations and made flying a pleasurable experience. It’s in our DNA to finish on top from here to Switzerland, from Switzerland to Dubai, from Switzerland to Beijing, and more. So no matter what heritage, birthplace or company, it’s about the drive and passion.

So let the Games continue, we at Swiss International Air Lines share the Olympic passion and drive to bringing home the “gold medal of service” to our customers.

Tuesday, August 7, 2012

Birdie, Eagle, Albatross – SWISS.

A customer event is always fun. But it is even more fun to get the chance to combine it with a personal interest.

Marcus Hagstedt, Pricing and Marketing Manager Scandinavia & Finland

Golf is a very popular sport here in Scandinavia. In Sweden we have more than 500,000 registered golfers and a wide choice of approximately 450 courses. Not surprisingly, one of the most beautiful and challenging courses within Europe is located close to Stockholm. Bro Hof Slott just hosted the Nordea Masters tournament, which was part of the PGA European Tour. A few days after the professionals finished their competition, we had the chance to invite some of our best customers and partners to that venue.

Although I grew up close to the Bro Hof, I am still impressed by the course and its conditions and therefore never dared to play there before. The holes are longer, the greens are greener and the bunkers are whiter (and even filled with crushed marble!). All we had to do was to walk around this beautiful landscape. Well – actually I would not call it a “walk” but rather a “hike”. After approximately five and a half hours all the players were really exhausted but very happy. If you play golf, you will know what I mean. Golf is indeed a sport and it is a sport for everyone, so I can only recommend trying it out!

Friday, August 3, 2012

SWISS on Instagram (@FlySWISS)


I’m pleased to kick off SWISS on Instagram, Swiss International Air Lines’ Instagram account where every month a SWISS employee will be the creative behind the lens. My name is Jillian Adolf, I am responsible for social media marketing in the US, my office is on Long Island in New York and I will be this month’s photographer.

I joined SWISS in April, moving from the beautiful island of Oahu, Hawaii it was quite natural for me to land in a sleepy little surf town on the south shore of Long Island, NY. I’m kind of a “Jill of all trades, master of none”, meaning I have a lot of hobbies! Photography being one of many, so I’m happy to share my experiences over the next month. You can expect to see pictures from the beach, surfing, skateboarding, my dog Putu and my boyfriend Greg. We love going on adventures and because New York is still new to us we are constantly exploring.

Thanks for following @FlySWISS!


Thursday, August 2, 2012

“SWISS calling” – the call-sign challenge (My sky-high life)

During the summer SWISS pilots are flying double-tracked, which poses a special challenge when operating flights for Edelweiss Air

First Officer Mathias Iwersen

If you have ever wondered how pilots and air traffic controllers communicate, you might probably think “via radio, of course”. True, but how do pilots know that the controller is talking to their specific flight?

During the course of a normal flight in a passenger jet, air traffic controllers communicate vital information to the pilots, namely by assigning altitudes, clearances, directions, frequencies or traffic information.

The call sign of a flight is normally the commercial flight number, for example SWISS 632 for a flight from Zurich to Paris. Because flights operated by other airlines sometimes have very similar flight numbers, the flight numbers are altered according to the ICAO phonetic alphabet to avoid confusion. So flight 332 from Zurich to London becomes “SWISS 33J (for Juliet)”