Monday, November 28, 2011

Inside SWISS, Outside Switzerland - Sweden

Christina Palacios, Intern Marketing and Pricing, Scandinavia, Finland & Baltic States

My first experiences having recently moved to Stockholm and starting my internship at SWISS

I was once again reminded of the challenges the airline industry faces even before I stepped into the office to start my new internship at SWISS in Stockholm. Before departing from Mexico City, where my parents currently live, Hurricane Irene grew stronger on the East Coast of the United States, causing my flight to be rescheduled to three days later. I have always had problems with traveling, from getting rerouted to getting stranded in a foreign city, but jeopardizing the starting date of my internship was definitely taking my bad luck to another level. Getting over the hurdles the hurricane caused, I finally made it to Stockholm and have started understanding the airline industry - from the position of a demanding customer to getting an inside glance at the complexities this industry faces daily from the business perspective.

The introductory days at SWISS included some technical information, yet the friendliness of the entire workforce at the office, with everyone taking their time to explain all the intricacies of the industry as well as what all the abbreviations stand for, which to my surprise there are infinitely many, definitely makes the idea of a first corporate experience less daunting.

Wednesday, November 23, 2011

Our fleet – Airbus A340 (5/5)

Mathias Sulger, Intern Online & Social Media Marketing at SWISS

The final article in our series of reports about our fleet features the Airbus A340-300, our flagship aircraft. Having presented our AVROs, A320 family and A330s in previous blogs, we conclude with our biggest aircraft.

The Airbus A340-300 is easily recognisable thanks to its long, lean fuselage and its four engines. This jet ranks as the marathon runner among Airbus aircraft and is worthy of its nickname not only on the basis of its ability to reach top speeds of 900km/h but also because of its operational range of 11,000 km at full payload, which means it is capable of flying between Zurich and such destinations as Los Angeles, Johannesburg, San Francisco, Tokyo, Hong Kong and Sao Paulo.

Measuring 63.7 metres end to end, this aircraft type accommodates 219 passengers in a three-class configuration: eight in First, 47 in Business and 164 in Economy. As in the Airbus A330, the Business Class cabin features innovative, air-cushion seat technology.

Friday, November 18, 2011

Our fleet – Airbus A330 (4/5)

Mathias Sulger, Intern Online & Social Media Marketing at SWISS

The Airbus A330 is the second biggest aircraft in our fleet, standing out on the basis of various characteristics. Aboard our Airbus A330-300s we offer innovative air-cushion seat technology in both SWISS First and SWISS Business. With the air cushion integrated into the seat, the degree of firmness can be adjusted to the passenger’s individual preference. The seat in our new Business Class cabin can be converted into a fully flat bed.

Thanks to the air-cushion technology, the SWISS Business seat is four kilos lighter than one with conventional upholstery. This allows us to save kerosene and reduce engine emissions. These aircraft are equipped with a totally new product in all three classes.

Tuesday, November 15, 2011

Our fleet – Airbus A320 family (3/5)

Mathias Sulger, Intern Online & Social Media Marketing at SWISS

Following the presentation of our Avro RJ100 "Jumbolino" we now turn our attention to our Airbus A320 fleet, which consists of seven Airbus A319s with an average age of 14.4 years, 22 Airbus A320s with an average age of 12.7 years and seven Airbus A321s with an average age of 12.7 years.

With a length of 33.8 metres, the A319 is the smallest in the Airbus family. In the SWISS version, this aircraft seats between 108 and 138 passengers over distances up to 3,000 km. This aircraft has a typical 3-3 seating layout with a Business and Economy Class configuration. It serves such destinations as London, Manchester, Nice, Paris and Amsterdam. Two CFM56 jet engines give the Airbus A319 a top speed of 850 kilometres per hour. Maximum take-off weight is 68,000 kg. Photos of all of our A319-112 aircraft can be seen on Flickr photo gallery.

At 37.60 metres, the Airbus A320 is slightly less than four metres longer than its smaller relative. However, the A319 and A320 have the same wingspan, 34.10 metres, and stand the same height, 11.80 metres. For distances up to 3,650 km with full payload, SWISS uses the Airbus A320 with 136 to 168 seats in a two-class configuration. Two CFM56 engines, each capable of delivering 12,000 kg of thrust, power the aircraft. Aircraft of this type are used on flights within Europe – to such destinations as Belgrade, Prague, Vienna, Milan, Athens and Thessaloniki - and between Switzerland, Africa and the Near East. Photos of our complete A320-214 fleet can be viewed here.

Friday, November 11, 2011

Our fleet - AVRO RJ 100 (2/5)

Mathias Sulger, Intern Online & Social Media Marketing at SWISS

The Avro RJ100, affectionately known in Switzerland as the "Jumbolino", is the smallest aircraft in the SWISS fleet. This aircraft is the first to be featured in our series on the SWISS fleet.

The AVRO is easily recognisable thanks to its T-shaped tailfin and its high-wing design. We operate the RJ 100 in a two-class configuration accommodating 78-97 passengers. Including two pilots, two flight attendants, passengers and full cargo payload, the AVRO has a maximum take-off weight of 44,999 kg. The AVRO measures 31 metres in length and stands 8.59 metres high. Its wingspan of 26.34 metres is the shortest in the SWISS fleet.

AVRO International Aerospace, a subsidiary of British Aerospace designed and built the AVRO RJ family of aircraft in the 1990s. The Avro RJ 100 undertook its maiden flight in 1992 and remains in commercial service up to the present day. The aircraft is powered by four LF 507-1F engines, each with thrust of 3,181 kg, which is roughly equivalent to the pulling power of seven adult Asian elephants. With its four engines, the AVRO is capable of a top speed of 780km/h. The aircraft is equipped with integral airstairs and an auxiliary power unit (APU), a combination that enables it to function independent of airport ground equipment.

Our fleet - Introduction (1/5)

Mathias Sulger, Intern Online & Social Media Marketing at SWISS

How much do you know about the aircraft in which you fly around the world? More specifically, how much do you know about the SWISS fleet?

With our new blog series „SWISS Fleet“ we wish to present our big birds to you. Each aircraft has its own individual characteristics – from wingspan, range, cabin interior and appearance. We’re pleased to offer you this opportunity to become more familiar with our airplanes.

In the months ahead you’ll be able to make the acquaintance of four aircraft types on our SWISS Blog. We wish you enjoyable reading.

Monday, November 7, 2011

SWISS Fanmobil im Einsatz bei Abstimmungskampagne

Jürg Dinner, Deputy to the Head of External Affairs

Am 27. November läuft die für uns eminent wichtige Flughafenabstimmung. Die Zürcher Stimmbevölkerung entscheidet dann über die Behördeninitiative „Keine Neu- und Ausbauten von Pisten“ und einen Gegenvorschlag der Südschneiser der zusätzlich ein Verbot von Südanflügen fordert. Es war uns schon früh klar, dass wir hier mit besonderen Mitteln kämpfen müssen und noch einige Aufklärungs- und Mobilisierungsarbeit vor uns hatten. Letztlich geht es um eine Blockierung jeder weiteren Entwicklung des Flughafens.

Wir sind überzeugt davon, dass wir den Dialog mit der Bevölkerung suchen und uns im ganzen Kanton Zürich engagieren müssen und nicht allein in der Region um den Flughafen. Ein starkes Zeichen setzen dabei unsere Mitarbeitenden, die sich als direkt Betroffene engagieren. Und so entstand die Idee auf Info-Tour zu gehen und dazu ein emotionales Fahrzeug zu verwenden. Ein VW Bully musste her. Und wie soll er aussehen? Wie ein Hippie-Fahrzeug oder ein einfacher Camper? Nein, SWISSig soll er sein. Die Bevölkerung liebt Flugzeuge, ist nach wie vor von der Technik fasziniert und fühlt sich dem Schweizer Kreuz auf der Heckflosse verbunden. Unser Bully hat wie ein Flugzeug mit „HB-ZRH“ seine Kennung erhalten.
Besonders vorteilhaft präsentiert er sich von seiner Heckseite mit Klebern aus der ganzen Welt. Hier wurden alle SWISS Stationsleiter weltweit angeschrieben einen typischen Sticker ihrer Destination einzuschicken. Man bekommt das Gefühl, dass unser Bully schon auf der ganzen Welt unterwegs war.

Thursday, November 3, 2011

DivertiMento: stars of Swiss comedy

Interview: Manuela Gretener
Photos: Keep Cool Produktion

DivertiMento is Switzerland’s most successful cabaret duo. Comedians Jonny Fischer and Manu Burkart offer a mutli-talented act that somehow makes fun of everything without hurting anyone. With their mix of stand-up comedy, satirical songs and wayout punch lines they appeal to all age groups, and yet they also achieve cult status. Last year DivertiMento twice received Switzerland’s Prix Walo. Next February they launch a new cabaret show, “Gate 10”, and also celebrate their 10th anniversary as a stage act.

You formerly both worked as teachers, have you been class clowns yourself during school days?
Manu: I was a shy guy until I noticed that it is pretty cool making people laugh.
Jonny: I was not a class clown at all but always liked to stand in the center of attention.

Where do you differentiate from each other and what are your commonalities?
Jonny: We have far less in common than things that do differentiate us. The fact that we are this different is a plus on stage.
Manu: We mostly have got the same sort of humor and love to put a smile on people’s faces.