Monday, October 31, 2011

Inside SWISS, Outside Switzerland - UK & Ireland

Neville Vapiwala, Customer Sales & Service Manager UK & Ireland

Once the capital of the British Empire, now home to many of the people from former colonies all around the world who reside here. Welcome to the most diverse and multicultural capital city in the world – my hometown London, where I work for Switzerland’s national airline.

My position as SWISS Customer Sales & Service Manager is multi-faceted with a plethora of responsibilities. The ability to multi-task and prioritise is essential. I ensure as a priority that for our market we deliver “the small things that bring us closer to our guests” by way of providing premium customer interactions.

Another aspect of what I do is to monitor and report on the service quality of our call centres in Cape Town and Suva (Fiji). I also ensure that for our market, our call centres are kept current and up to date. Further, I provide statistical reports highlighting areas where improvement is required and also where we excel. These are presented at management meetings and with feedback contribute to providing direction for SWISS in our market.

Friday, October 28, 2011

Travelling with infants and children

Mathias Sulger, Intern Online & Social Media Marketing at SWISS

Some time ago we asked you to let us know what you regarded as important when travelling with children. Thank you for the many comments and interesting questions. We have now compiled your questions and provided answers. We hope you find the following information worthwhile and helpful for your preparations for your next trip with children.

Free baggage and carry-on baggage allowance:

Free baggage allowance for infants and children
In all classes of travel, infants (0-2 years of age) have an allowance of 1 piece of baggage weighing up to 23kg with total dimensions of 158 cm (L+W+D), plus a folding buggy.

Children aged 2 and up have the following free baggage allowance (same as parents):

• Economy Class: 1 piece, max. 23kg plus 1 car seat
• Business Class: 2 pieces, max. 32kg plus 1 car seat
• First Class: 3 pieces, max. 32kg plus 1 car seat

Monday, October 17, 2011

On Air with Sophie Hunger

Text: Isabelle Stüssi, Photos: Tom Haller

It makes no difference if Swiss singer-songwriter Sophie Hunger sings in Swiss German, English or French; her warm voice, the sincerity of her stage presence but also the vivid and sensitively arranged songs will captivate her audience instantly. It is no surprise that her first studio album immediately went platinum. With her present album "1983" she played, amongst others, one of the most important British music festivals, the "Glastonbury Festival of Contemporary Performing Arts".
Nowadays the 28-year old self-taught performer is the most successful Swiss musician. For our SWISS Magazine she has put together a programme for a music channel that will touch air travellers during their flight above the clouds.

Sophie, at present you are touring with your third album "1983". What kind of music do you listen to when you are travelling?
I have to admit, when I am on the road, I usually don't listen to music. On the rare occasions when I do, it is usually instrumental music, but rarely pop.

That's interesting! And yet, you have put together a programme for this music channel. What tempted you to do this?
Luckily, most people in this world are not singers and it is precisely these people I was thinking of: what kind of tracks can take people from their seat on a plane to a different kind of existence or experience.

Tuesday, October 11, 2011

Interview with our Head of Marketing about our new advertising campaign

Interview: Christian Lüdi, Social Media Marketing

With the launch of our new advertising campaign last Sunday, we asked our head of Marketing, Markus Binkert, some questions about the rationale behind it and what was involved in bringing it to life.

What is the main reason for launching a new advertising campaign?
While our previous advertising has been successful, we wanted to unify our messages around a more single-minded theme that is effective on a global scale.

What can you tell us about the aims of the campaign?
Our advertising must serve multiple purposes. It must build the long term image of our brand and communicate the short-term price, destination or product messages. This campaign was designed to allow for all three to happen at once. It allows us to make it clear who we are, what our attitude is AND what we are offering. Additionally, having a single campaign globally allows us to maximize the investment we make in our advertising production. Essentially, we are getting more bang for our francs.

Monday, October 10, 2011

Do good by buying a SWISS A340 model at auction

Christian Lüdi, Social Media Marketing

We are auctioning off 9 of the sold-out Airbus A340 model aircraft bearing the distinctive San Francisco livery. These models will be signed by our CEO Harry Hohmeister, with all proceeds going to SOS Children’s Villages.

The auction has been finished. Thanks a lot to all bidders!
The final lowest bid was 250 CHF.

Dear passengers, fans and readers

To celebrate the launch of our Zurich-San Francisco route in 2010 we had one of our Airbus A340 aircraft painted with a special livery. A model version (scale 1:200) of the same aircraft was also created. In recent months we have repeatedly been asked where this model aircraft can be ordered. Unfortunately, it has been sold out for quite some time. We have now asked our employees if they would be willing to donate their models for a good cause. Thanks to their goodwill we now have nine such models to offer for purchase at auction. All proceeds generated by the sale of these aircraft will go to our partner SOS Children’s Villages. In all likelihood, this will be the last opportunity to obtain one of these special model airplanes. Don’t miss this opportunity to acquire something special for yourself and benefit a worthy charity at the same time.

How does the auction work?
Send us your bid with reference “A340 Auction” to Be sure to include your postal address. Each morning we will post the current minimum bid on our blog, Facebook and Twitter so that you know what your chance of obtaining one of the model aircraft is. You may increase your bid at any time by sending us a new e-mail (please note that your bid is binding and cannot be lowered). The conditions of participation are described in full below. The auction closes at 12 noon Central European Summer Time on 19 October 2011.