Sabrina Leuenberger, Direct Sales & Services Manager Scandinavia & Finland
Hej och välkommen tillbaka!
It would be very easy to become a shopaholic here in Stockholm, the most stylish city in Scandinavia. The city is a huge playground for enthusiastic shoppers, and not only since H & M was founded here. It’s hard to narrow it down to just a couple of tips as there are many outstanding brands, shops and places to see. Well, let’s head for the “playground” and see.
Stockholm’s inner-city is built on four main islands - Kungsholmen, Norrmalm, Östermalm and Södermalm – each one with loads of shops where you can find all kind of things. This report will focus on the “posh” islands and the “fancy” island.
Östermalm and Norrmalm or “the posh islands”
It’s “dangerous” to live on Norrmalm, at least with regard to one’s wallet. It’s quite easy to set off with the intention of doing a bit of window-shopping around the city only to find yourself heading home with a shopping bag full of new clothes. In any case, all the major brands are found here, from Marc Jacobs to Gucci and many more. Fortunately, there are also plenty of brands that cater to a medium-range budget. The place to go is around
Biblioteksgatan. This street is full of nice shops such as
Urban Outfitters, Replay, Whyred, Filippa K., Mathilde and
Face Stockholm. At
Smålandsgatan 20, a side street, is where
SOLO is located, where you can find a huge assortment of jeans and nice dresses. Stureplan and Sergelstorg (two squares in the city centre) are home to big malls like
NK, Galleria, Sturegallerian and
Åhlens. All are worth exploring, especially NK, which is a Swedish institution.