Having been active on social media platforms such as Facebook and Twitter for some time now, an experience that has been very enjoyable, we have come to realise that we need more space for the publication of detailed reports about life at SWISS. For this reason, we have decided to launch the SWISS Blog as a new channel that will serve as a complementary source of communication to standard media channels such as newsletters and press releases. The SWISS Blog will enable you to gain a greater understanding of how our company works. Content will include regular contributions from employees, who will offer their own personal travel tips and describe the nature of their daily work and the challenges they deal with.
Our debut content is dedicated entirely to San Francisco, the newest destination in our route network. You’ll find reports from members of staff from various units, who describe their role in the launch of service to San Francisco and relate their experiences and the highlights involved. Their stories give you the opportunity to learn how service to a new destination is planned and implemented.
Once the topic of San Francisco has been comprehensively covered the blog will move on to other aspects. On that note, we welcome your input regarding possible topics, wishes or suggestions and invite you to contact us at firstname.lastname@example.org.
We hope you enjoy the blog and look forward to receiving your feedback!
Christian & Parand
SWISS Social Media Team