David Guetta in the air

Interview: Manuela Gretener, Manager Inflight Entertainment
Photos: EMI Music

David Guetta, one of the most successful DJ’s and producers of the world exchanged the club atmosphere for once with the airline environment. He produced an exclusive music channel for SWISS and told us a bit more about himself and his music.

David, what is your biggest inspiration when creating a new track?
Everything comes from the clubs. I start creating a track and play it out to see the reaction of the people; dance music has a physical reaction and when I see arms in the air all together, I know it’s ready. Then I think of a theme for a song that suits the vibe and a voice that would compliment it. I get together with an artist or a songwriter and we work to create melodies and lyrics. Et voila!

What can the SWISS passengers expect from your self created music channel?
I’ve created an exclusive mix of some of my own records and others that I think will be the soundtrack to the fall season. No matter if you are on your way to a vacation or flying home, I hope that my channel gets you in the mood to party.

You played already live on a flight, how was that party like?
Insane! We filled the plane with competition winners and I debuted my One Love album, so it was a very special moment. When we landed in Ibiza, we partied till sunrise.

What do you like the most about travelling?
I love flying! The peace and being able to put on my headphones and work on tracks with no distractions. I make a lot of my music in the air. I burn the tracks when I land and test them in the clubs that night. I play around 200 gigs a year, which is at least 400 flights, so I’m constantly above the clouds.

What do you always bring with you while travelling?
Easy – my laptop and headphones. I never go anywhere without them!

What is typically French about David Guetta?
Well, what’s NOT typical is that I am allergic to garlic and onions! They say French people are very passionate; that’s certainly true about me and my music.

What are your plans in the near future?
Besides touring, there will be a new version of my album due in October too. There will be new songs coming up like “Commander” feat. Kelly Rowland and “The Club Can't Handle Me” feat. Flo Rida. And I am already working on my next album for 2011. Am crazy busy; but I wouldn’t have it any other way.

Have a great trip – and wherever you might end up, enjoy the
party! One Love, David Guetta

WIN
One of 10 CDs “One Love” signed by David Guetta.
Send an e-mail with subject “David Guetta / SWISS Blog”, your name and address to: inflight.entertainment@swiss.com
Closing date: 30.09.2010
The judges decision is final. No correspondence will be entered into. Winners will be informed in writing.

David Guetta in the air

Interview: Manuela Gretener, Manager Inflight Entertainment
Photos: EMI Music

David Guetta, one of the most successful DJ’s and producers of the world exchanged the club atmosphere for once with the airline environment. He produced an exclusive music channel for SWISS and told us a bit more about himself and his music.

David, what is your biggest inspiration when creating a new track?
Everything comes from the clubs. I start creating a track and play it out to see the reaction of the people; dance music has a physical reaction and when I see arms in the air all together, I know it’s ready. Then I think of a theme for a song that suits the vibe and a voice that would compliment it. I get together with an artist or a songwriter and we work to create melodies and lyrics. Et voila!

What can the SWISS passengers expect from your self created music channel?
I’ve created an exclusive mix of some of my own records and others that I think will be the soundtrack to the fall season. No matter if you are on your way to a vacation or flying home, I hope that my channel gets you in the mood to party.

You played already live on a flight, how was that party like?
Insane! We filled the plane with competition winners and I debuted my One Love album, so it was a very special moment. When we landed in Ibiza, we partied till sunrise.

What do you like the most about travelling?
I love flying! The peace and being able to put on my headphones and work on tracks with no distractions. I make a lot of my music in the air. I burn the tracks when I land and test them in the clubs that night. I play around 200 gigs a year, which is at least 400 flights, so I’m constantly above the clouds.

What do you always bring with you while travelling?
Easy – my laptop and headphones. I never go anywhere without them!

What is typically French about David Guetta?
Well, what’s NOT typical is that I am allergic to garlic and onions! They say French people are very passionate; that’s certainly true about me and my music.

What are your plans in the near future?
Besides touring, there will be a new version of my album due in October too. There will be new songs coming up like “Commander” feat. Kelly Rowland and “The Club Can't Handle Me” feat. Flo Rida. And I am already working on my next album for 2011. Am crazy busy; but I wouldn’t have it any other way.

Have a great trip – and wherever you might end up, enjoy the
party! One Love, David Guetta

WIN
One of 10 CDs “One Love” signed by David Guetta.
Send an e-mail with subject “David Guetta / SWISS Blog”, your name and address to: inflight.entertainment@swiss.com
Closing date: 30.09.2010
The judges decision is final. No correspondence will be entered into. Winners will be informed in writing.

Dear readers, customers and SWISS fans

Dear readers, customers and SWISS fans

Our blog topic San Francisco topic is now finished. Some of you might be relieved ;-). We learned a great deal with this introductory topic, for example that the texts were too long.

Because your opinion is very important to us, we ask you to give us feedback about the blog. What did you like so far? What would you improve? We are also happy to receive suggestions about future topics. If you have any input, feedback or ideas, feel free to send either a comment or an e-mail to socialmedia@swiss.com.

You are also welcome to suggest topics of personal interest to you. Let us know if there is something you have wanted to find out about for a long time or if you have a particular interest in an aspect of our company.

We hope you’ll keep on reading and enjoying our blog and look forward to receiving your feedback!

Best regards from Zurich Airport,
Christian
SWISS Social Media Team

Spread the word – SWISS is going to San Francisco (SFO 8) Part 2/2

Andrea Kreuzer, Spokeswoman Media Relations

For travel writers to be able to inform their readers about the new route, they themselves need to have the opportunity to experience first-hand the benefit and appeal of the new destination. To this end, international journalists representing various media interests – business, travel, and lifestyle – were invited to participate in the inaugural flight. As the date of this event approached the workload for Media Relations intensified. Such a trip requires thorough preparation as, in effect, it is a media conference that happens to take place above the clouds. During the twelve-hour flight, more than a dozen journalists talked with and interviewed Harry Hohmeister, who of course did not miss the opportunity to be aboard the first flight. The importance of this new service, the inflight product and the future plans of SWISS were among the topics under discussion. The goal, of course, was to have the new destination’s appeal communicated to the wider world as fast as possible.

Spread the word – SWISS is going to San Francisco (SFO 8) Part 1/2

Andrea Kreuzer, Spokeswoman Media Relations

Imagine if SWISS were to fly with an Airbus A340 to San Francisco and nobody knew anything about it. A scheduled flight with 219 seats and not a single passenger on board? Simply inconceivable. Our goal is to have passengers occupying as many seats as possible on our A340 to San Francisco – right from day one. Only in this way can this new service be a success. So it is essential that news of this destination be communicated as quickly as possible. A simple word-of-mouth promotion would be nowhere near adequate. Travel agencies also need to know about it as they are instrumental in delivering this new product to the market. Business travellers who regularly fly to the Bay Area also need to be informed, and so do travel buffs and people who are particularly enamoured with San Francisco, whether they live in Zurich, Milan, Paris or Moscow. Spreading the word is a central factor in this undertaking.